• Pengwin

General Manager, Thailand

Location: Bangkok


PENGWIN is the first social shipping tool built for Facebook and Instagram sellers. We are an early-stage start-up incorporated in Singapore, planning to launch our Thailand operations. For that, we are looking for a General Manager to build and scale our business.

As a GM you will be responsible for achieving key objectives, driving the country strategy and manage the company P&L. You will be responsible to hire and drive a high-performing, cross-functional team. On a daily basis, you’ll be taking care of the following things:


Business Development & Partner Management

  • Build and maintain strong relationships with partner, e.g. shipping carriers, payment providers and Social Media Platforms

  • Identify B2B opportunities and develop revenue streams though partnerships with companies in and around the Social Commerce ecosystem

  • Conduct market research and provide continuous market intelligence for product & service enhancement

  • Network in the start-up scene and position Pengwin towards VCs and other investors

  • Represent the company at start-up events and industry conferences to promote Pengwin in the community

  • Engage with relevant government bodies promoting entrepreneurship/ start-ups in Thailand

Sales, Marketing & Customer Success

  • Define pricing strategy and promotions to achieve revenue and profit targets

  • Define and execute the Social Media Marketing Strategy for Thailand to win and retain customers on the platform effectively

  • Identify and onboard marketing agencies, copywriters, content developers, designers and Social Media influencers

  • Manage our company presence online/ on Social Media to ensure timely and high-quality response to customer queries/ complaints

  • Represent Pengwin at/ host social commerce events to drive offline customer acquisition


Regulatory, Compliance and Operations

  • Work closely with our lawyers, consultants and accountants to ensure full compliance of our business with all local regulatory and tax requirements

  • Supervise a cross-functional team, set KPIs and drive performance

  • Ensure high level of customer satisfaction

  • Manage accounting, payroll and reporting

  • Find, set up and maintain a fresh office environment for the team

What you need to bring?

  • You are fluent in Thai and English (written and spoken)

  • You have previous experience in e-commerce and e-com logistics

  • You have a strong network in the Thai start-up ecosystem

  • You have founded or worked in a start-up before or have a strong desire to work in a start-up environment

  • You are self-driven/ motivated and have a “Get-things-done” mindset

  • You have managed and motivated a small cross-functional team before

  • You are culturally aware and sensitive to be able to work in a multi-national, cross-cultural team


What’s in for you?

  • A lot of work for very little money

  • Beer, bubble tea, cookies and ice cream

  • Netflix and Spotify for free

  • A life-size Pengwin cuddle toy


No, jokes aside….

  • Competitive base salary with a highly rewarding, performance-based incentive structure

  • Be a core team member of an international start-up, backed by established, institutional investors

  • Be part of a multi-national team and get a chance to expand your network beyond Thailand

  • Build/ enhance your entrepreneurial track record

  • Contribute to the product and company strategy as Pengwin expands across Southeast Asia and beyond

  • Receive coaching and advise from globally established start-up coaches

  • Beer, bubble tea, cookies and ice cream

  • Netflix and Spotify for free

  • A life-size Pengwin cuddle toy

  • …it was actually not a joke :)

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